Google is Using Print! Newspapers! A Magazine! Print! Google is Using Print!
Posted on January 17, 2012 by Mediabids
From Advertising Age - Full story here
Google Stocks Up on Print and Outdoor Ads for Privacy-Focused Campaign
'Good to Know' Will Run in USA Today, Wall Street Journal and The Economist
The "Good to Know" campaign is an important branding effort for Google as internet users' concerns about how their personal data is used continue to mount. In the ads, Google seeks to tell consumers that there's a value exchange and that they reap benefits, such as more-personalized search results, in return for the company's knowledge of their search history
Google has become a high-profile marketer, launching three TV ads featuring the Muppets and NBA announcer Bill Walton in late December to promote Google+ and its group-chat functionality, "Hangouts." It's a far cry from the company's attitude nearly two years ago, when former CEO Eric Schmidt tweeted, "Hell has indeed frozen over" after Google bought its first-ever TV ad during the Super Bowl.
The company invested significantly more in advertising in 2011 than it ever had before. It had spent $103 million on TV, print and online display ads as of August, compared to $53 million for all of 2010, according to Kantar Media.
The "Good to Know" campaign has already run in the U.K. and Germany.
USA Today Using QR Codes To Enhance News Stories
Posted on January 16, 2012 by Mediabids
Full story here
USA TODAY newspapers feature AT&T QR codes
USA TODAY and AT&T are working together to help to provide an enhanced experience for news consumption, which includes printing QR codes onto the pages of the newspaper in order to allow readers to use their smartphones so that they may gain further information relating to the content and the latest news.
Readers of USA TODAY can now use their devices in combination with a QR code scanning app – such as the free AT&T Code Scanner – to be redirected to additional interactive multimedia content. The partnership between the newspaper and telecom companies lets readers enhance their experience by bringing the best of both worlds together; the excitement of the mobile device news experience that is up to date and interactive, with the comfort of reading a traditional printed newspaper.
Over the next few months, these QR codes will continue to be printed into every section of the newspaper. Furthermore, the barcodes will also have a featured spot in the USA TODAY Sports Weekly, in addition to certain additional publications.
According to the USA TODAY executive editor of content distribution and programming, Chet Czarniak, the newspaper is very proud of their ability to include themselves among the first American publications to use the interactive barcodes on a daily basis. He added that they are looking forward to being able to provide an enhancement of the overall experience through the partnership with AT&T.
Czarniak said that “This initiative furthers our goal to bridge digital and print by providing our readers easier access to special features.”
Top Ten Newspaper and Magazine Websites for November 2010
Posted on December 24, 2010 by Mediabids
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