Publication Profile: OPTIMUM Magazine
Posted on April 24, 2012 by Mediabids
OPTIMUM Magazine provided MediaBids with some insights into its readers, content and more:
OPTIMUM Magazine is a monthly men's lifestyle magazine targeting men of all ethnicities and cultures. We offer our readers insightful and sometimes humorous discussions on music, movies, fashion, politics, sports, health and fitness, business, money, community affairs and sex and sexuality. OPTIMUM is always an in-depth and provocative editorial which emphasizes the importance of a man's well being in his daily life, in his relationships and with society at large.
More than just the provocative pictorials, OPTIMUM Magazine separates itself from its competitive set by targeting and incorporating a broad male base, ages 21-49, that extends far beyond single cultural society. These efforts, combined with other strategic cross-cultural initiatives, will serve to make Optimum Magazine the most authoritative voice reflecting the diversity of the modern male populace globally. OPTIMUM Magazine is not only diverse but also read by a smarter and more informed person, giving more value and having a bigger impact on their return on investment more immediately. OPTIMUM Magazine has a solid foundation of readers built up from a circulation of 50,000 printed magazines per month and growing. View advertising opportunities in Optimum Magazine on MediaBids
Publication Profile: Echelon Magazine
Posted on April 19, 2012 by Mediabids
A little bit about Echelon Magazine, in their own words...
"Echelon Magazine was established in 2004 to serve the LGBT business community.
Our mission is to promote the economic contributions of the Gay community by profiling successful
career professionals, promote the LGBT buying power and inform our community about issues
concerning money, employment, diversity and marketing. Echelon Magazine has also created other
LGBT business sites including GayFranchise.com and GoGayBiz.
The majority of our readers are between the ages of 35 and 55. The demographics are split pretty
evenly between small business owners and career professionals. Among the career professionals are
many diversity marketing executives interested in following the progress of this niche market.
We are very excited to announce our first event; The Echelon Pride in Business Expo occurring
on June 23-24, 2012 in Los Angeles. It includes 3 dynamic Pavilions: Career, Franchises and Small Businesses
and is presented by Hyundai Motor America. We have room for 2000 attendees and it is free to register.Interested parties can visit http://www.prideinbusinessexpo.com
We currently have approximately 4,000 opt in subscribers to our free weekly newsletter and our bi-monthly magazine is read by over 10,000 unique visitors."
To view more information and advertising opportunities, view Echelon Magazine's profile on MediaBids
Publication Profile: Vision Magazine
Posted on April 13, 2012 by Mediabids
(MB) Please give us an overview of Vision Magazine
(VM) For over 16 years, Vision Magazine
been an elegant balance of informative stories and inspiring
viewpoints; rich, vivid color juxtaposed with appealing editorial,
community resources, and calendar of events, each providing tools for
living in a more peaceful and sustainable world. We currently print
90,000 copies of the magazine, which is distributed at over 1900
locations throughout California, Northern Arizona and Hawaii.
Over the past ten years, Vision Magazine has
become a mainstay within the holistic community, revealing evolutionary
ideas in conscious living, holistic healing, and the creation of a more
peaceful world. With each issue, Vision Magazine reflects our innovative, open-minded, progressive readership. "Beauty & Health" brings
you the latest guides and gurus of radiance: spas, masseurs,
estheticians, nutritionists and other health professionals. Insightful
interviews and stories of the projects, books, and people in the "The Art of Living" acknowledge those who are changing their own lives and the lives of others. "Natural Health" brings
you the clinical evidence of herbs, antioxidants, cooking, vitamins
–whether new or ancient technologies–to lead us to a healthier, fuller
life. Exploring the consciousness of our minds, and our unconscious
desires, "Inner Art" asks the artistic nature in each of us to blossom and flourish with desire and care. "Mind & Spirit" brings
together the teachers and students that have dedicated their lives to
breakthroughs in wholeness and wellness. In Earth Watch we bring global
issues to your door, covering world news and the ecological issues that
affect us all. Sit down with "Vision Cafe" and
indulge in exclusive reviews of current releases – books, magazines,
CDs, DVDs and movies. Next enjoy our monthly Visionary Artist, a page of
visual delights to entice you to current showings of the artists that
often grace our cover. Community Resources keeps you in touch with the
practitioners, companies and people–therapists, coaches, doctors, who
form our holistic community.
(MB) Who are your readers?
(VM) Our
readers are proactive towards their health, consider their well-being
to be a top priority, and are comprised of 57% women and 43% men with a
household income of $65,000 or greater.
(MB) What are some special offers for advertisers in 2012?
(VM) Our special for 2012 is: buy three months, get the fourth month free -
any size b/w or color! This includes a story in Vision magazine about your business or services.
free banner linking from the Vision Magazine web site to yours.
(MB) What is your circulation information?
(VM) 90,000/monthly over 270,000 monthly readers. We are distributed all over California, Hawaii and parts of Arizona, are online and feature a monthly digital newsletter.
View current advertising opportunities from Vision Magazine on MediaBids
Publication Profile: City Limits
Posted on April 10, 2012 by Mediabids
(MB) Tell us a little bit about your publication.
(CL) City Limits is a non-profit news organization publishing investigative
journalism on New York City issues and providing tools for civic engagement. We chronicle the story of the urban agenda. Unlike other hyper-local or
non-profit sites, City Limits' award-winning investigative coverage rivals
the mainstream news organizations - which attracts the best and brightest minds
from New York City's diverse and culture
rich communities and a national
audience that follows our work. We partner with leading institutions, universities, businesses, non-profits, and brands to help them achieve their
marketing goals and engage our audience with services and opportunities that fit their lifestyle.
City Limits welcomes an opportunity to work with your organization.
(MB) Who are your readers?
(CL) City Limits readers are Collective Community Stakeholders - policymakers, businesspeople, nonprofit professionals, community advocates, academics and journalists.(MB) What are some exciting events and other opportunities coming up with City Limits?
(CL) City Limits will be going on tour in the near future! We will be visiting New York City boroughs -
Brooklyn, Manhattan, Queens and The Bronx. Each event will be attended by 150 - 200 New York City Collective
Community Stakeholders -business, clergy and political leaders in the community.
We will be providing panel discussions on Homelessness and Poverty. City Limits' - City Conversation
package offers sponsorship opportunities starting at $500.00 to 3K net.
In addition there are also Cocktail Hour sponsorships 2K net per event.For more information, please contact allison@citylimits.org
View More Information About City Limits on MediaBids Here
Free Teleseminar for Publications *Knowledge Is Power* - January 26 at 1 p.m. EST
Posted on January 18, 2012 by Mediabids
Publishing & Media/Advertising Leaders, Knowledge Is Power
Register Here for the Free Teleseminar: http://marketing.mediabids.com/seminar/TeleSeminarReg.html Join publishing and advertising expert Ernest F. Oriente of PowerHour, LLC [ http://www.powerhour.com ], and Jedd Gould, CEO of Mediabids.com [ http://www.mediabids.com ] for a free MediaBids PowerHour teleseminar on Thursday, January 26th at 1:00 p.m./Eastern/New York time focused on *Knowledge Is Power*. During this 60-minute MediaBids PowerHour teleseminar we will be discussing the points below plus fielding your specific questions: 1. Why is it important to stay current with emerging trends and fast-moving news in the adverting sector? Why is your ongoing training/learning and continued education...more important now than ever? 2. LinkedIn is a wealth of knowledge and discussions that are focused on advertising sales success. What are the three most important things to know about LinkedIn that will help you succeed? As prep for #2 above...please join our flagship LinkedIn group.Advertising Sales Success---with 1100+ leaders at the url below, http://www.LinkedIn.com/groups?about=&gid=2379105&trk=anet_ug_grppro 3. What LinkedIn groups are key to joining and how can you maximize your time on LinkedIn to stay current with fast moving advertising sales trends? Which industry groups are most important to join...with a focus on adding/driving more sales revenue? 4. Prior to our teleseminar---please watch the presentation below...about the research on success & grit. You will find it very insightful.as you think about your perseverance focused on industry knowledge. The last three minutes---are the most compelling. Your True Grit , http://www.youtube.com/watch?v=qaeFnxSfSC4 Registration Information ================== When: Thursday, January 26th Please note, the above MediaBids PowerHour teleseminar starts at 1:00 p.m. Eastern/New York/Toronto time, which is 12:00 p.m./Central/Dallas/Winnipeg time 11:00 a.m./Mountain/Denver/Calgary time 10:00 a.m./Pacific/San Francisco/Vancouver time 9:00 a.m./Alaska time Fee: No charge Recording is available after the MediaBids PowerHour teleseminar but you must register below to receive it. To register, please go to: http://marketing.mediabids.com/seminar/TeleSeminarReg.html For additional registration information, please contact Mediabids.com at 800-989-0406 or E-mail jpeterson@mediabids.com ======
Tagged powerhour teleseminars gould oriente jedd ernest free publication mediabids events
Get A Nook Free with a One-Year New York Times Subscription
Posted on January 16, 2012 by Mediabids
There has been talk for years that this type of distribution model was where major print pubs were headed. This is a very tentative first step but worth noting nonetheless.
Story from paidcontent.org
Buy A 1-Year Nook NYT Subscription, Get The Nook Free
In Barnes & Noble’s largest Nook promotion yet, the bookstore chain is offering discounted or free Nooks to those who purchase one-year subscriptions to the Nook editions of People or the New York Times. It’s the first time a major retailer has offered an e-reader free with a content subscription.
The promotion will run through March 9. The NYT’s Media Decoder, which announced the news ahead of the official Barnes & Noble (NYSE: BKS) announcements (here and here), reports:
The Nook edition of People is $9.99 a month; with a one-year subscription, customers will receive a Nook Tablet, a color device with a 7-inch display, for $199, a discount from its regular price of $249. Customers who buy a one-year subscription for the Nook edition of The New York Times for $19.99 a month, which includes access to NYTimes.com (NYSE: NYT), will receive a black-and-white Nook Simple Touch free or a Nook Color for $99.
The Nook Tablet is discounted by only $50, but that brings it down to the price of the Kindle Fire. The Nook Color is heavily discounted, by $100. The Nook Simple Touch is normally $99. The total cost of a one-year People subscription on Nook is $119.88, and the total cost of a one-year NYT subscription on Nook is $239.88.
Barnes & Noble announced last week that it may spin off its Nook business, though CEO William Lynch said in a CNBC (NSDQ: CMCSA) interview that B&N stores and Nook would “continue to have a very symbiotic relationship.” This promotion is intended to showcase Nook Newsstand, which Barnes & Noble sees as one of the fastest growing parts of the Nook business.
More significantly, the promotion opens the door for other retailers—ahem, Amazon—to start offering free or discounted e-readers or tablets with content subscriptions. Nothing was preventing Amazon (NSDQ: AMZN) from doing that before, of course, but I would not be surprised to see it respond now with an offer of its own for Kindle Fire Newsstand subscribers.
It is our understanding that Time Inc. (NYSE: TWX) and Barnes & Noble are sharing the cost of the discounted Nook Tablet that comes with the Nook People subscription. The New York Times says it is “not divulging terms of our agreement with Barnes and Noble.”
Tagged model revenue publication mediabids times new subscription ads york advertising media print nook
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