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Upcoming Free Publication PowerHour: Editorial Drives More Advertising?

Posted on April 19, 2012 by Mediabids

Publishing & Media/Advertising Leaders, Editorial Drives More Advertising?

Join publishing and advertising expert Ernest F. 
Oriente of PowerHour, LLC [ 
http://www.powerhour.com ], and Jedd Gould, CEO 
of MediaBids.com [ http://www.mediabids.com ] for 
a free MediaBids PowerHour on Thursday, April 
26th at 1:00 p.m./Eastern/New York time focused 
on Editorial Drives More Advertising?

To register, please go to: http://marketing.mediabids.com/seminar/TeleSeminarReg.html During this 60-minute MediaBids PowerHour we will be discussing the points below plus fielding your specific questions: 1. What is the value of your editorial package? Who cares most about it? 2. Why does the strength of your editorial content drive more advertising sales? How does it move you heads-and-shoulders above your direct print & web competitors? 3. What are the key steps for tucking your editorial power into your sales presentation---for maximum impact? As prep for #2 above...please join our flagship LinkedIn group Advertising Sales Success---with 1500+ leaders at the url below, http://www.LinkedIn.com/groups?about=&gid=2379105&trk=anet_ug_grppro Registration Information ================== When: Thursday, April 26th Please note, the above MediaBids PowerHour starts at 1:00 p.m. Eastern/New York/Toronto time, which is 12:00 p.m./Central/Dallas/Winnipeg time 11:00 a.m./Mountain/Denver/Calgary time 10:00 a.m./Pacific/San Francisco/Vancouver time 9:00 a.m./Alaska time Fee: No charge Recording is available after the MediaBids PowerHour but you must register below to receive it. To register, please go to: http://marketing.mediabids.com/seminar/TeleSeminarReg.html

Power of Print Video

Posted on March 05, 2010 by Mediabids

From MIN: 

As part of its new promotion of magazines to consumers and advertisers alike, the ‘Power of Print’ campaign launched a video into the YouTube ecosystem yesterday. The lions (and lionesses) of print—Time Inc. CEO Ann Moore, Condé Nast president and CEO Charles Townsend, Wenner Media chairman Jann Wenner, Hearst Magazines president Cathie Black and Meredith National Media Group president Jack Griffin—all mock the bloggers and pundits who have declared the death of print at the hands of the Internet.

“What actually happens is that people find room in their lives for the new medium alongside the media they already love,” says Moore. This will continue as long as the old media continue to provide “an irreplaceable value,” adds Townsend.

Watch it here . The video is part of the multititle in-print push to defend and promote the enduring value of magazines. The campaign will appear across thousands of ad pages in scores of titles in coming months.

The YouTube video has been viewed just over 3,100 times as of this morning.