Print = Trusted Resource
Posted on May 15, 2008 by Mediabids
A recent study conducted by MediaVest finds that readers trust what they read in print over what the read online. The survey reveals a few key findings based on five categories of information pertinent to consumers: Entertainment, Health, Food and Fashion. To view the full press release describing this survey, Click Here.
To summarize their findings -
• Print is more trusted than online in every category but Health/Wellness.
• Despite the abundance of online content, few see online replacing print.
• Fashion/Beauty relies most faithfully on the printed publication
To view the full press release regarding this survey, Click Here
Filed under Print Advertising Articles |
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Tagged readership surveys print mediavest advertising
Tagged readership surveys print mediavest advertising
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