Meredith and Hearst are taking two of their online properties to print. As web-based advertising becomes more and more fractured will this be a growing trend?

From Mediaweek. Read full story here

Excerpt from the story-

Is reverse publishing becoming a growing trend for magazines? Normally, magazines launch Web sites from print brands. But Hearst is going in the opposite direction with the launch of Light & Delish, a bookazine based on content from Delish, a food site it launched in 2008 with MSN.

Meredith, meanwhile, is moving forward with a magazine it tested last year based on Mixing Bowl, an online social network it built around food. Meredith published a second issue of Mixing Bowl.com magazine last week and plans to do another this year while exploring other such affinity-based titles.

In Hearst’s case, Light & Delish will hit stores Feb. 2 with a distribution of 300,000. Priced at a $9.99 cover price, the bookazine is meant to be consumer driven, although it will carry three paid ads from Kraft, which was a launch sponsor of Delish.

Light & Delish is one of several bookazines the company plans to create this year as it looks for low-cost ways to serve up new revenue. Hearst published three bookazines in 2009, based on Good Housekeeping and Country Living, and expects to do at least four this year based on its existing magazines and Web-only brands, which include RealBeauty.com, RealAge.com and Kaboodle.com. Hearst also hopes to turn Light & Delish into a series.

At a time when it’s hard to whip up excitement for magazine advertising, it’s fitting that Hearst sees print as a way to feed its online growth rather than the other way around. Just a year after launch, Delish ranked No. 9 among food sites with 3.6 million unique visitors in December 2009, per Nielsen Online, and the company is eager to fuel that growth.

Meanwhile, Hearst saw double-digit ad-page declines last year across its magazines like O, the Oprah Magazine; Harper’s Bazaar; and Cosmopolitan. The bookazine also is seen as a way to promote Hearst’s other brands like Good Housekeeping and Country Living, where many of the publication’s recipes come from.

 

From MinOnline. Read Full Story here

Hearst Reveals Skiff E-Reader

By Steve Smith

The e-reader field is getting more crowded by the day. Hearst subsidiary Skiff offered up the specs and first images of its portable digital reading device before the Consumer Electronics Show (CES) was set to launch this week in Las Vegas. The Skiff Reader will try to distinguish itself from the Kindle, nook, Sony eReader, QUE and other e-ink devices with size and portability. The 9 x 11-inch unit will hold an 11.5-inch (measured diagonally) display, which does out-size the large Kindle DX and the Plastic Logic QUE. (More images are below.) This display uses a special ‘metal foil’ technology that offers touch screen interaction but does not require a glass protective coating. The 1200 x 1600 resolution screen will run at 174 dots-per-inch, which should appeal to print newspaper and magazine publishers looking for greater detail. The screen is still black and white, however, and it remains to be seen how quickly an e-ink display at such high resolution can refresh itself as it changes pages. One of the chief frustrations of the e-ink devices is their very sluggish performance and muddy display of images.

The Skiff Reader is putting a premium on paper-like portability. It claims to weigh just above a pound. The battery is expected to last a week under standard usage. The device also sports 3G and WiFi wireless connectivity as well as a USB port for side-loading content from a PC.

The Hearst-owned company is putting print publishers front and center in this model. The company says the Skiff will access an online store of newspapers, magazines, books, blogs and other content from a range of publishers. The Skiff is promising to host print brands with unique design attributes, interactive elements, and dynamic content updating “that help publishers differentiate themselves and attract subscribers and advertisers,” the company said in its statement.

Sprint will provide the cellular network for downloading content almost anywhere, but the wireless carrier will also provide a distribution channel. Unlike the Amazon Kindle (available online only), the nook (available in Barnes & Noble) or the Sony eReader (in bookstores), the Skiff will leverage Sprint’s 1,000 phone retail outlets. Other distribution channels will be announced later, as will pricing and date of release.

Finding the right distribution mechanism for the Skiff could prove its toughest challenge. Obviously, the B&N venue would favor its own device, even if it did open itself to multiple vendors. Borders Books retail stores have been featuring the Sony devices for some time. And Skiff has no brand recognition of its own with which to build much of an online draw to an e-commerce site. Relying on a tech provider like Sprint is dubious, since wireless carriers do not have expertise in selling content-centric devices. In fact, content partners to the major carriers have long complained how poorly these tech-driven companies merchandize mobile content.

To make matters worse, all of the e-ink readers are about to be eclipsed by the relentless hype surrounding the rumored release of an Apple tablet, which many expect to be announced later this month.

Nevertheless, the march of the e-reader devices continues, with voice-recognition innovator Ray Kurzweil announcing a new color e-reader, the "Blio," today at CES.

Sit back and watch the fragmentation begin.