Power of Print Video
Posted on March 05, 2010 by Mediabids
From MIN:
As part of its new promotion of magazines to consumers and advertisers
alike, the ‘Power of Print’ campaign launched a video into the YouTube
ecosystem yesterday. The lions (and lionesses) of print—Time Inc. CEO
Ann Moore, Condé Nast president and CEO Charles Townsend, Wenner Media
chairman Jann Wenner, Hearst Magazines president Cathie Black and
Meredith National Media Group president Jack Griffin—all mock the
bloggers and pundits who have declared the death of print at the hands
of the Internet.
“What actually happens is that people find room in their lives for the
new medium alongside the media they already love,” says Moore. This
will continue as long as the old media continue to provide “an
irreplaceable value,” adds Townsend.
Watch it here . The video is part of the multititle in-print push to defend and promote the enduring value of magazines. The campaign will appear across thousands of ad pages in scores of titles in coming months.
The YouTube video has been viewed just over 3,100 times as of this morning.
Smallest Dailies Profits Grow in Past 5 Years, Inland Press Association Study Shows
Posted on July 08, 2009 by Mediabids
A study by the Inland Press Association shows what you would expect in the largest papers - the last five years were tough. However, revenue increased in daily newspapers with under 15,000 circulation.
"A triple whammy of declining circulation, advertising and classified revenue has been eroding the profits at U.S. dailies over the past five years, according to a report by the Inland Press Association. The sole circulation group showing a hopeful sign was the under 15,000-circulation category, which actually showed a 2.5 percent growth in gross revenues during the five-year period ending in 2008."
The study shows that, although the trends are not good, most newspapers are still profitable.
"The Trend Analysis average overall shows newspaper operating profits still ranged from more than 8.5 percent to 13.6 percent of gross revenue in all circulation groups except 25,001-50,000."
Tagged growing increase display mediabids growth advertising papers survey profit press newspapers association inland daily small ads revenue
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