From MIN Online. Full story here

Conde Nast continues its promised roll-out of print titles for the iPad. Vanity Fair was released late last week for both the iPhone and iPad at $4.99 an issue. The mobile iterations follow closely the model used in GQ. The full contents of the magazine can be thumbed in facsimile format when the iPad is in landscape mode. Facing pages appear on the screen and the usual multi-touch controls manage zooming. In portrait mode the current article’s text is rendered in a long scroll beneath the splash image, which can be zoomed to full screen or swiped to show any more images in the set. Text fonts in portrait mode can be enlarged.

Editorially, the mobile issues also add some extra content: video of the Hawaii shoot for the cast of Lost; an extended piece on the last season of the show, an extended profile of Emma Watson and an app-exclusive spotlight on illustrator Ed Sorel. On the advertising side several of the sponsors have video spots attached to the renderings of their print ads.

Vanity Fair for iPad follows a less radical approach to redesigning the magazine reading experience than Bonnier’s efforts with Popular Science’s iPad app. At the same time it accommodates the hardware more adroitly than Rodale’s Men’s Health, which adds more multimedia enhancement without altering the print format. Apparently recognizing recent complaints by iPad users that the single issue pricing of these apps is multiples higher than a subscription rate, Vanity Fair is giving a price break to customers. Once one buys the first iPad edition for $4.99, subsequent months will cost only $3.99.

From MIN Online.

When GQ magazine recently became the first major consumer title to put all of its content into an ABC-certified iPhone app no one knew quite what to expect. Condé Nast says today it is pleased that more than 18,000 copies have sold across the first two issues. Is that a good number? Who knows for sure? But Gartner says the app market is already showing hockey stick growth. 

If I were a GQ advertiser, I would say an additional 18k is a good number.