The June Teleseminar, sponsored by MediaBids and hosted by Ernest Oriente, of PowerHour, is now available to listen to for free at www.MediaBids.com or here.

The June discussion focused on: Driving Website Revenue for Publications.

The topics covered were:

1. What are the five most important things to know about the four major search engines related to your publication website? What wrong search engine assumptions lead to wasted marketing dollars?
2. What does SEO [search engine optimization] really mean? Why is SEO mission-critical for your publication website + driving revenue for your publishing company?
3. What SEO techniques and strategies will bring traffic to your publication website?
4. Once your publication website is found by Google, Yahoo and MSN…then what?