Chicago Tribune Tries Living Without the Associated Press
Posted on November 03, 2009 by Mediabids
Newspapers continue to search for new and innovative cost cutting measures. Too bad they are not nearly as aggressive in reinvigorating their core product. My main example is my experience with Mediabids. We have been around for 10 years, more than 8,500 publications use us, we have sold tens of thousands of ads for publications and yet, nearly everyday, we have conversations with publications who are skeptical about the idea of using a website to sell newspaper and magazine advertising. Just yesterday, I spoke to a large publishing company who has gone through layoffs, product closings and downsizing in the last year and yet, despite their dire financial situation, are nonchalant about the opportunity to sell ads to the 17,000 advertisers who use Mediabids to buy print ads. Many print publications are not in the state they are in by accident.
From The Chicago Tribune. Full story here
The Chicago Tribune and other Tribune Co. newspapers plan to utilize as
little content from the Associated Press as practical during the week
of Nov. 8.
The goal, as the papers review costs and needs, is to
see whether severing ties with the news cooperative next fall is a
viable option, the Chicago-based media company confirmed Monday.
The
trial is scheduled to be conducted almost 13 months after Tribune Co.
gave the AP a required two-year warning that it might drop the news
service, effective Oct. 15, 2010. Tribune Co. said at the time that it was keeping its options open while weighing what role, if any, the AP would play in its future.
Tagged associated buy publications cost print mediabids magazines revenue tribune newspapers advertising press chicago
Cost Cutting At Conde Nast
Posted on September 29, 2009 by Mediabids
From Sunday's New York Times- this story on cost cutting at Conde Nast:
"A three-month McKinsey & Company project advising the publisher how to reduce costs is drawing to a close, and several magazines have been told to cut about 25 percent from their budgets. The company’s editors and publishers have already been under pressure to reduce costs this year, as advertising has plunged, and Condé Nast has closed two magazines in 2009, Domino and Condé Nast Portfolio.
But cost-cutting at Condé Nast is not quite like cost-cutting at other publishers. For example, on Oct. 13, the men’s magazine GQ will host a party in Washington to promote its list of powerful capital players, to appear in its November issue. The party is upscale: it will be held at the 701 Restaurant, known for its caviar and live piano music.
That is not the only expense involved. Several editorial employees will travel from New York for the evening. And they received an e-mail message recently reminding them to limit their expenses for the night — to $1,000 a person."
Here is a way for Conde Nast to make more money - sell tickets to watch the cost cuts being implemented at Vogue.
Tagged cost print www.mediabids.com mediabids nast cutting york conde times reductions new advertising
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