Another example of a media auction that ran into trouble:

 From the Indianapolis Star. Full story here

Super Bowl ad auction fails to attract bidders

 A novel attempt to auction prime advertising space on Downtown Indianapolis buildings for the Super Bowl failed to attract a single bid.

 From MediaPost. 

An average 74 million people visited a newspaper Web site each month in the third quarter of 2009, equaling just under 40% of all active U.S. Internet users, according to the Newspaper Association of America, citing research performed by Nielsen Online.

This is the most unique visitors recorded since the NAA and Nielsen began tracking newspaper Web site audiences in 2004; the previous record was 73.3 million in the first quarter of 2009.

Although year-over-year comparisons are difficult because of a big increase in Nielsen's panel size in June, the active-reach figure appears to be remaining stable, as newspaper Web sites have hovered around 40% for the last two years. 

Full story here.

We're happy to introduce MediaBids' newest tool to help advertisers save time & money on print advertising - the new "Auction by Size". This new tool takes components of  a typical print RFP and moves it online. In a few easy steps, an advertiser can indicate what ad size they're looking for, how many insertions, when they'd like the ad to run and invite publications they'd like to advertise in to submit pricing. Advertisers can then take a look at the pricing the publications submit (or "bids" as we call them) and purchase as few or as many advertising opportunities as they would like. It's a quick way to gather publication information and rates - a process that that traditionally could take weeks. Here's some more information about how auctions work: Auction Info

Here's a link to view live advertising auctions: Live Auctions