Quick Post: Here's a few articles featuring both positive and negative news about the print advertising industry that have been published recently:

Magazines Top TV, Online - MediaBuyerPlanner  

Newspapers Don't Need Google To Run Advertising - Journalism.co.uk

One Place Where Print Media Still Rules - Media Life Magazine

Financial Crisis Threatening World's Free Newspapers - Yahoo! News 

According to this recent Brandweek article, the "Business Elite" (defined as executives with 250+ employees - average salary of $400K/year and a net worth of $1.7 million) are extremely receptive to traditional media - including newspapers and magazines. Key print-related statistics found in survey referenced in this article include "More than half (51.2%) visited a Web site because of an ad, 47.2% did so because of a magazine ad" and "Eighty-eight percent of those surveyed read the most recent issue of a print publication".

Not all news in the print industry is bad - this article from MediaPost outlines some of the successes small newspapers are still experiencing. Among the reasons for their continued success is the ability to maximize on the local scope of their publication - to provide excellent content to their local readers and deliver the highly targeted local readership to their advertisers.

Working with advertisers who target locally everyday, we can testify to the existent demand for local print advertising. Local merchants whose target customers work or live within a relatively close distance to their business depend on saturating their local market with their advertisements to promote their business to prospective and existing customers. Many of these advertisers tell us that their local newspaper is the first place that comes to mind as the best place for promotion - in front of radio, television and online.

To find out about the full-range of reasons some small weekly newspapers' circulation are actually growing, Click Here to view the full MediaPost article.