Newspapers & magazines interested in running print ads from the reverse mortgage company, American Advisors Group, can request the ads and view payout details now by logging-in to their MediaBids account. This is a pay-per-lead campaign.  

Interesting how well a very targeted niche of publications is doing - all without apps. 

From MIN:

Top 5 Mags: Bowhunting Enthusiasts Attract Advertisers
Sunday, December 12, 2010
Greer Jonas

This week in min, we track the advertising pages (January-September 2010 vs. 2009) for the ever-popular "hunting and fishing" enthusiast category, courtesy of IMS/The Auditor.  As you can see from the top 5 magazine chart below, the hobby of bowhunting takes the ad-page lead with Intermedia Outdoor's Bowhunter (115.70 ad page gain) and Petersen's Bowhunting (112.56 ad page gain).

The top advertiser in the bunch (see advertisers chart below) was bow manufacturer Mathews Solocam with an additional 91.20 ad pages this year over last. “Mathews is always launching new products,” says North American Hunter assistant vp/group publisher Rich Sundberg. “In 2010, they are doing so more aggressively, and we have been on their schedules each issue.” 

See more analysis plus the complete chart of magazine titles and advertisers from the "Hunting/Fishing" as well as "Agriculture" enthusiast titles and their top advertisers for January-September 2010 vs. 2009.