According to this recent Brandweek article, the "Business Elite" (defined as executives with 250+ employees - average salary of $400K/year and a net worth of $1.7 million) are extremely receptive to traditional media - including newspapers and magazines. Key print-related statistics found in survey referenced in this article include "More than half (51.2%) visited a Web site because of an ad, 47.2% did so because of a magazine ad" and "Eighty-eight percent of those surveyed read the most recent issue of a print publication".