According to a February study by The Rosen Group, print media is still in.  Not only do magazines remain the top source for entertainment, 80% of survey respondents still subscribe to magazines and find that daily newspapers are still relevant.  Similarly, despite the fact that many Americans are shifting towards seeking breaking news online, 55% of those surveyed still look at a printed newspaper each day. 

This is encouraging news for companies hoping to advertise through traditional print media channels.  Those advertisers who are weary of online advertising campaign results can rest assured that they are still reaching a broad audience through print media.  Though the future of print may be unclear, for now, it’s here to stay.

See the complete results of this survey here:

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=101757