As many Mediabids.com publication users know, in addition to our conventional sales, we have been offering per-response advertising for the past three years. It is not for everyone but for many publications it is a great way to supplement revenue and get some real data on the results generated by their print editions. For any registered Mediabids publication interested in finding out more, click on "Place a per-inquiry ad" on the left hand side of your home page (www.mediabids.com) for a complete listing of advertisers we offer. 

The Suburban News Association recently announced a partnership with Valassis that is similar in it's intent. They intend to place coupons on publications websites and pay the publications per-printing of the coupons. Clever idea. It is interesting that SNA decided to bring this to their membership, since most pay-per-response advertising is best for publications when it generates new revenue from advertisers who would never, otherwise, use the publciations as a marketing tool. In the case of Valassis they are offering grocery coupons that are not uncommon in local newspapers on a per-response basis. So it is two steps forward, one step back. That being said, overall it is a move in the right direction.

We continue to believe that print publications and their websites work - too often publications are afraid to take the steps necessary to prove it.