Need More Circulation for Your Magazine: There's an app for that
Posted on October 21, 2009 by Mediabids
GQ's "Man of the Year" issue will be available for download through the IPhone App Store. What is interesting is that the download will include, not only all of the content but all of the advertising from the issue as well. Full story here
"As Condé Nast tries to move beyond its restructuring issues, the company is pushing ahead with several attempts to ramp up its digital business. In conjunction with the December GQ “Man of The Year” cover, the publisher will sell app version of the entire issue, including the same ads and articles, in the iPhone App Store, the company told paidContent.
Clearly, Condé Nast hopes that more than reproducing its magazine in digital form, it can reproduce the kinds of circulation and ad dollars that print has commanded for so long. So far, the GQ app has gotten the nod from the Audit Bureau of Circulations, which says that sales of the e-reader version qualify for the mags rate base. That means in ABC’s eyes, downloading the for $2.99 will count the same as a buying a $4.99 copy of GQ at the newsstand."
Tagged app ads www.mediabids.com conde revenue newspaper nast downloads mediabids magazine advertising
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