Who Switches Brands For Coupons?

Top 10 DMAs in which reside adults who agree with the statement, "I will gladly switch brands to use a cents-off coupon."

1 Pittsburgh, PA

2 Detroit, MI

3 Johnstown-Altoona, PA

4 Harrisburg-Lancaster-Lebanon-York, PA

5 Savannah, GA

6 Atlanta, GA

7 Syracuse, NY

8 Albany-Schenectady-Troy, NY

9 Wilkes Barre-Scranton, PA

10 Buffalo, NY

Source: GfK MRI's Market-by-Market study,