From paidcontent.org: IRex offering better deal to publishers than Kindle. (See related story a few entries down in this blog). The IRex e-reader is hoping to compete with Kindle, in part, based on its ability to attract periodicals. Sounds good, but will people buy the IRex?

"How does the iRex model for periodical publishers differ from Amazon? Hamilton’s pitch: “We’re saying, you promote your product, you price your product, you format and deliver your product in the way that you want to and you’ll enter into a 1-to-1 relationship with your customer. We’ll facilitate that and we’ll take a piece of the revenue. We don’t want to stand in between the customer and the publisher, if you want to cross sell or upsell or cross market or do other things with your customer, it’s your customer. We’re not going to try to dictate or control that. The Amazon approach is very different .. The publisher is cut out of the loop. Almost every publisher we’ve gone to has been very dissatisfied with that model and they’re very eager to be connected to their customers.”

Full story here