A recent MediaWeek article entitled "Buyers Want Newspaper to Reinvent Model" discusses new methods newspapers have been using to meet the needs of buyers, and echoes some of the same sentiments we've heard from our advertisers here at MediaBids. For example, many of our advertisers typically request value-adds like online exposure with their buys. In response to this, publications are now posting print offers on our site with online space included as an integrated online/offline buy. Many newspapers have focused on presenting these integrated buys more frequently to their advertisers. Additionally, as the article outlines, some newspapers have started publishing e-newsletters on single topics and other newspapers are utilizing mobile opportunities to try and improve the overall success of their publication.

Here at MediaBids, we're presenting another option for newspapers and magazines in the print ad sales arena, in the form of our Per-Inquiry Advertising Program.We are currently working with  a small number of national advertisers who are paying for their print ads based on response. Newspapers, magazines and more can simply request an ad for these advertisers and we'll send them creative within 2-3 business days. Publications get paid based on the response their ads generate. Some advertisers participating include Vonage, Dish Network and DirecTV. Details of the program and forms to request ads can be found here: http://marketing.mediabids.com/ppi/index.html