A recent article from Media Life reports that magazines such as The Economist, OK!, Every Day with Rachael Ray, Women's Health, Wondertime, Men's Journal, Guideposts, Parents and more markedly increased their number of ad pages in the first quarter of '08. Reasons for this increase vary among titles, but the author of the article, Diego Vasquez, attributes it to "investing dollars...repositioning...creating new voices that reach readers in new ways... building staff...adding features to their web sites....selling aggressively...taking chances."

The methods profiled that led to each publication's respective page increase vary, but they share one commonality - the magazines have a clear understanding of what both their readers and marketers value in their publications, and they emphasize those strengths. To read the full content of the article, Click Here