Ad Age maintains the New York Times can't survive past 2011 unless the Sulzbergers sell.

From Ad Age: Given the company's dwindling revenue and that looming debt, more and more people seem to be concluding that the Ochs-Sulzberger family's control is at risk. As Henry Blodget argued on Silicon Alley Insider this year, "Even if the Sulzbergers still don't want to sell the paper, they may have to give up control to save it."

Michael Wolff told Ad Age he couldn't see a way for the Sulzbergers to hold on. "Within a very short period of time, 12 months, maximum 18 months, there will have to be a control transition at the paper," he said.

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1. Peak year for revenue. 2. Projection. Source: Times Co. filings (2000, '06-08); Standard & Poor's ('09-'10 projections); Ad Age ('11 projection). Potential asset sales could reduce future revenue.