Wired Magazine recently declared that Amazon "owns" the internet. Good to see the owners of the internet turning to print to rally last minute holiday sales:

 Full story from PaidContent.org here

Amazon Includes Circular In Weekend Newspapers

The front page of the circular says “Last Minute Gift Ideas For Everyone On Your List.” (Excuse the not-great cell phone picture.) The inside pages feature products that are eligible for free one-day shipping, including DVDs, electronics, video games, music and Kindles. A box on page 5 explains what Amazon Prime is and offers a free trial by visiting amazon.com/primeholiday.

Each item featured in the circular includes its list price, which is crossed out, then “Our Price: ? Check latest price at Amazon.com.” Each item is also accompanied by its star rating and reviews on Amazon.

Books are not included in the circular or in the free one-day shipping promotion.

Amazon recently ran a price check promotion that made many people very mad, but that I believe was more of an effort to compete against big box stores than independent bookstores. This circular seems to be part of that same strategy.