The Magazine Publishers of America recently updated their free Magazine Handbook which provides compelling information and research regarding the effectiveness of magazine advertising.  The Top 10 reasons, as described by the MPA, are as follows:

1.) Magazines & Magazine Ads Garner Greater Attention
2.) Magazine Advertising is Valuable Content
3.) Magazines Supply Credibility
4.) Magazine Advertising Performs Consistently Throughout the Purchase Funnel
5.) Magazine Advertising Sells & Influences
6.) Magazine Advertising Drives Web Searches & Visits
7.) Magazine Advertising Improves ROI
8.) Magazine Advertising is Relevant and Targeted
9.) Magazines Deliver Reach
10.) Magazine Audiences Accumulate Rapidly - With Lasting Impact 

To view the research and studies involved in creating the Top 10 - and read more interesting information about the role of magazines within the advertising arena as a whole - download the free Magazine Handbook from the MPA.
 

A recent article from Media Life reports that magazines such as The Economist, OK!, Every Day with Rachael Ray, Women's Health, Wondertime, Men's Journal, Guideposts, Parents and more markedly increased their number of ad pages in the first quarter of '08. Reasons for this increase vary among titles, but the author of the article, Diego Vasquez, attributes it to "investing dollars...repositioning...creating new voices that reach readers in new ways... building staff...adding features to their web sites....selling aggressively...taking chances."

The methods profiled that led to each publication's respective page increase vary, but they share one commonality - the magazines have a clear understanding of what both their readers and marketers value in their publications, and they emphasize those strengths. To read the full content of the article, Click Here

 

Newspaper & magazine associations are a great resources for publications and advertisers alike. They can provide publications with new sales tools, training, research, group ad sales and more. Additionally, associations like NAA & MPA compile valuable statistics that can be used by both sales teams and advertisers to analyze the effectiveness of print advertising in certain categories. To check out the regional and national associations, click on any of the links below - to view a complete list of national & international, DMOZ has compiled a great directory.

National Associations
AAN - Association of Alternative Newsweeklies
AFCP - Association of Free Community Newspapers
MPA  - Magazine Publishers of America
NAA - Newspaper Association of America
NNA - National Newspaper Association
NNPA - National Newspaper Publishers Association
SNA - Suburban Newspapers of America

State/Regional Associations
Alabama Press Association (APA)
Arizona Newspapers Association (ANA)
California Newspaper Publishers Association
Community Papers of Florida (CPF)
Iowa Newspaper Association
IPA - Inland Press Association
MFCP - Midwest Free Community Papers
Minnesota Free Paper Association (MFPA) 
Missouri Press Association
NENA - New England Newspaper Association
New Jersey Press Association (NJPA)
NYPA - New York Press Association
Ohio Newspaper Association (ONA)
PNNA - Pacific Northwest Newspaper Association
SNPA - Southern Newspaper Publishers Association
WNPA - Washington Newspaper Publishers Association